How to Use Google My Business

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Google My Business is a great platform for both consumers and business owners. It not only helps consumers find businesses, but it is also an amazing source of free organic traffic.

If you’re scratching your head and saying, “Okay….but how do I use it”? Don’t wor


Add Photos Like You’re On Instagram

Think I’m kidding? No, I’m really not. Adding photos to your Google My Business page frequently can help your GMB ranking shoot through the roof.

For those of you that aren’t familiar with the platform, you can add new photos to your GMB profile by reading the following steps.

  1. Login to your Google My Business Profile
  2. Click Photos on your GMB dashboard
  3. Press the plus icon located at the top right of your screen

That’s it. So feel free to try it out and upload your first Google My Business photo if you haven’t already!


You can Add Videos, Too!

If taking photos isn’t enough for you, then why not take a couple of videos that show off your work? If you are savvy with a camera or know how to use your iPhone like a pro, then I suggest you take this advice seriously and go out and at least try this once.

Videos are a great way to stand out from other local businesses and if you take the time to do it you will definitely have a competitive edge on this platform.

Post Regularly and Often

Just when you thought you never had to blog again….. Now you get to with your brand new Google My Business profile! How exciting, right?

Well, technically you might call it micro blogging? Blurbing? I don’t know, but either way, the Google My Business platform allows you to write posts, create updates, add products, and list additional offers for your business.



Update Your Holiday Hours

Sound like a mundane task? It is, but this is actually very important too. Google is all about providing the most accurate information to anyone using their platform, but doing this well also help you avoid angry customers, too.

If your hours aren’t up to date and a customer drives to your location only to find out you are closed, then you are probably going to lose a potential customer and find a nasty review on your profile.


Add Additional Services

Many of you reading this probably think that updating your services would be common sense, right? However, some business owners that are unfamiliar with the Google My Business platform don’t know that they have the ability to update and add additional services.

That being said, if you’re having trouble finding where you go to actually update your services, then just remember to login, click Services, and add as many services as you would like!


Respond to Your Reviews

Now let’s talk discuss GMB’s customer review section. If a customer decides to leave you a review on your Google My Business profile, then do your best to respond in a timely manner.

Being active on the platform and letting customers know you are paying attention to them can help you increase your customer engagement and it lets them know that you are genuinely paying attention to their feedback.

Well as always, I hoped you guys liked reading my latest article and I will definitely be back to update this some more and eventually discuss some other features in the platform, but until next time, see ya!

(Looking for other cool local seo tips? Be sure to check out this article before you go.)

How to Speed Up Your WordPress Website in 2020

Good evening! Is your WordPress website taking forever to load? I am sure it is or else you probably wouldn’t have stumbled upon this blog post…. Well keep reading to learn how you can speed up your WordPress website just like the pros and enjoy the journey!

Delete Unnecessary Plugins

Deleting unnecessary plugins is probably one of the easiest things you can do to speed up your WordPress website, because all you have to do is login, deactivate and delete the plugins you don’t need, and you’re done!

Just remember not to delete any plugins that you actually use or any that might be required for your theme to function correctly, or else you could temporarily end up with a very wonky looking website and nobody wants that, right?

Resize and Compress Your Images

If you read our previous article 10 SEO Tips Every Business Owner Should Know, then you probably noticed that we mentioned that optimizing your images will help you decrease your website’s loading time, right? Well, let’s dive into that topic for a bit.

When you are uploading images to your website try to always make sure that each individual image is under 100 kilobytes. If you don’t have an image compression plugin installed on your website to help reduce the filesize, then you can try using and in the meantime.

You probably already know that some pictures just won’t make the cut and my advice to you is to just find different pictures or just keep in mind that they might be a bit larger than you would have hoped.

Remove Inactive Themes

Not many people know this, but having multiple themes installed will actually slow your website down. So, just remember to check what themes you have installed once in a while and remember to remove any themes you currently aren’t using.

Another great thing you can do for yourself before installing and deciding to use a new WordPress theme is to check the theme’s GTMetrix score beforehand that way you know if it performs well or not.

Failing to do so can end up leaving you frustrated and confused, especially if you do everything right, but are still getting low page speed scores.

Disable WordPress Heartbeat

Did you know that disabling WP Heartbeat will also help speed up your WordPress website? For those of you don’t know what WP Heartbeat is, then let me give you a quick run down of what it is before we continue.

WordPress Heartbeat or WP Heartbeat is the autosave feature that is built into WordPress; however, it can definitely cause performance issues with some WordPress websites because it basically runs constantly.

Moving on, I also wanted to say If you’re new to WordPress, then please exercise this next tip with caution because you will have to edit your functions.php file in order for this to work.

That being said, I strongly advise you to install a child theme on your WordPress website before adding the following code.

Okay, so after you have installed your child theme (or if you didn’t) all you have to do is copy and paste this code into your functions.php file and press save.

add_action( ‘init’, ‘stop_heartbeat’, 1 );
function stop_heartbeat() {

Easy enough, right? Before we move on to the next tip, I want to credit Themeskills for this advice on WP Heartbeat.

Install a Caching Plugin

Kind of ironic that you’re being told to install a plugin after we just got done telling you to delete ones you don’t need, huh. Well, in this case, downloading and installing a caching plugin like WP Fastest Cache will usually do your website a lot of good and here’s why….

  • It will allow you to minify HTML, Javascript, and CSS.
  • The premium version will compress your images for you.
  • WP Fastest Cache even allows you to Lazy Load your images.
  • This caching plugin also allows you to enable GZip Compression.

Do your website and yourself a favor and go and install a caching plugin to help you get those GTMetrix page speed scores from an F to an A!

I hope you have enjoyed reading tonight’s article about how to speed up your WordPress Website in 2020 and I encourage to come back and visit us often for more awesome WordPress tips and tricks!