How to Use Google My Business

google maps pin

Google My Business is a great platform for both consumers and business owners. It not only helps consumers find businesses, but it is also an amazing source of free organic traffic.

If you’re scratching your head and saying, “Okay….but how do I use it”? Don’t wor


Add Photos Like You’re On Instagram

Think I’m kidding? No, I’m really not. Adding photos to your Google My Business page frequently can help your GMB ranking shoot through the roof.

For those of you that aren’t familiar with the platform, you can add new photos to your GMB profile by reading the following steps.

  1. Login to your Google My Business Profile
  2. Click Photos on your GMB dashboard
  3. Press the plus icon located at the top right of your screen

That’s it. So feel free to try it out and upload your first Google My Business photo if you haven’t already!


You can Add Videos, Too!

If taking photos isn’t enough for you, then why not take a couple of videos that show off your work? If you are savvy with a camera or know how to use your iPhone like a pro, then I suggest you take this advice seriously and go out and at least try this once.

Videos are a great way to stand out from other local businesses and if you take the time to do it you will definitely have a competitive edge on this platform.

Post Regularly and Often

Just when you thought you never had to blog again….. Now you get to with your brand new Google My Business profile! How exciting, right?

Well, technically you might call it micro blogging? Blurbing? I don’t know, but either way, the Google My Business platform allows you to write posts, create updates, add products, and list additional offers for your business.



Update Your Holiday Hours

Sound like a mundane task? It is, but this is actually very important too. Google is all about providing the most accurate information to anyone using their platform, but doing this well also help you avoid angry customers, too.

If your hours aren’t up to date and a customer drives to your location only to find out you are closed, then you are probably going to lose a potential customer and find a nasty review on your profile.


Add Additional Services

Many of you reading this probably think that updating your services would be common sense, right? However, some business owners that are unfamiliar with the Google My Business platform don’t know that they have the ability to update and add additional services.

That being said, if you’re having trouble finding where you go to actually update your services, then just remember to login, click Services, and add as many services as you would like!


Respond to Your Reviews

Now let’s talk discuss GMB’s customer review section. If a customer decides to leave you a review on your Google My Business profile, then do your best to respond in a timely manner.

Being active on the platform and letting customers know you are paying attention to them can help you increase your customer engagement and it lets them know that you are genuinely paying attention to their feedback.

Well as always, I hoped you guys liked reading my latest article and I will definitely be back to update this some more and eventually discuss some other features in the platform, but until next time, see ya!

(Looking for other cool local seo tips? Be sure to check out this article before you go.)

How to Speed Up Your WordPress Website in 2020

Good evening! Is your WordPress website taking forever to load? I am sure it is or else you probably wouldn’t have stumbled upon this blog post…. Well keep reading to learn how you can speed up your WordPress website just like the pros and enjoy the journey!

Delete Unnecessary Plugins

Deleting unnecessary plugins is probably one of the easiest things you can do to speed up your WordPress website, because all you have to do is login, deactivate and delete the plugins you don’t need, and you’re done!

Just remember not to delete any plugins that you actually use or any that might be required for your theme to function correctly, or else you could temporarily end up with a very wonky looking website and nobody wants that, right?

Resize and Compress Your Images

If you read our previous article 10 SEO Tips Every Business Owner Should Know, then you probably noticed that we mentioned that optimizing your images will help you decrease your website’s loading time, right? Well, let’s dive into that topic for a bit.

When you are uploading images to your website try to always make sure that each individual image is under 100 kilobytes. If you don’t have an image compression plugin installed on your website to help reduce the filesize, then you can try using and in the meantime.

You probably already know that some pictures just won’t make the cut and my advice to you is to just find different pictures or just keep in mind that they might be a bit larger than you would have hoped.

Remove Inactive Themes

Not many people know this, but having multiple themes installed will actually slow your website down. So, just remember to check what themes you have installed once in a while and remember to remove any themes you currently aren’t using.

Another great thing you can do for yourself before installing and deciding to use a new WordPress theme is to check the theme’s GTMetrix score beforehand that way you know if it performs well or not.

Failing to do so can end up leaving you frustrated and confused, especially if you do everything right, but are still getting low page speed scores.

Disable WordPress Heartbeat

Did you know that disabling WP Heartbeat will also help speed up your WordPress website? For those of you don’t know what WP Heartbeat is, then let me give you a quick run down of what it is before we continue.

WordPress Heartbeat or WP Heartbeat is the autosave feature that is built into WordPress; however, it can definitely cause performance issues with some WordPress websites because it basically runs constantly.

Moving on, I also wanted to say If you’re new to WordPress, then please exercise this next tip with caution because you will have to edit your functions.php file in order for this to work.

That being said, I strongly advise you to install a child theme on your WordPress website before adding the following code.

Okay, so after you have installed your child theme (or if you didn’t) all you have to do is copy and paste this code into your functions.php file and press save.

add_action( ‘init’, ‘stop_heartbeat’, 1 );
function stop_heartbeat() {

Easy enough, right? Before we move on to the next tip, I want to credit Themeskills for this advice on WP Heartbeat.

Install a Caching Plugin

Kind of ironic that you’re being told to install a plugin after we just got done telling you to delete ones you don’t need, huh. Well, in this case, downloading and installing a caching plugin like WP Fastest Cache will usually do your website a lot of good and here’s why….

  • It will allow you to minify HTML, Javascript, and CSS.
  • The premium version will compress your images for you.
  • WP Fastest Cache even allows you to Lazy Load your images.
  • This caching plugin also allows you to enable GZip Compression.

Do your website and yourself a favor and go and install a caching plugin to help you get those GTMetrix page speed scores from an F to an A!

I hope you have enjoyed reading tonight’s article about how to speed up your WordPress Website in 2020 and I encourage to come back and visit us often for more awesome WordPress tips and tricks!

10 SEO Tips Every Business Owner Should Know

business owner searching for seo tips online

If you’re looking for some solid seo tips to help grow your business, then you’re in the right place. Learning the basic best practices of Search Engine Optimization can help you expand your online presence and help you increase your overall customer base. So, let’s jump right in and start learning some of the internet’s best kept secrets so that you can hit the ground running.


Subscribe to Relevant Business Directories

You have probably heard about business directories and many of you have probably created an account on one or two, but aren’t understanding why you aren’t seeing an increase in traffic or an increase in your website leads.

That being said, have you ever asked yourself if you are subscribing to the right business directories? Many business owners try a one size fits all approach when it comes to getting listed on web directories and I can tell you from experience in most cases that is the wrong approach.

For example, if you’re in the business of building houses, then try to find websites and directories that cater to your specific niche.


Update Your Website Often

This is another SEO tip that most business owners undervalue, but I can assure you that updating your website regularly is important. Search engines like Google take notice when websites are creating and updating their content and it’s very important to try and stay ahead of the curve.

If you struggle with creating blog posts or updating your service pages, or just don’t know what kind of content to create for your business, then why not take a step back and look at your website as if you were a customer?

Think about what kinds of questions you would have for your business and talk about them in an informative blog post!

You could even go through each one of your service pages and add a frequently asked questions section and add additional information about each specific service.


Don’t Forget About Your Meta Descriptions

This seo tip is definitely a no brainer, but one that is often overlooked. You should always remember to write unique meta descriptions for each and every page or post on your website.

It is also considered best practice to include the focus keyword of that specific page in your meta description so your users can better understand what the page is about before they click on the link.


Get Listed On Google My Business

Remember those relevant business directories we just discussed? Google My Business is definitely a directory most local businesses will want to get listed on. Not only will it help your physical location to be displayed on Google Maps, but it is literally a free lead generation tool.

If you’re a business owner and you’re not utilizing this free service, then please, do yourself a favor and create a profile.

Google My Business will let your customers give you reviews and if you’re doing good work, other people will take notice when searching for businesses like yours in your service area.


Make Sure Your Website Is Fast

This is probably another no brainer SEO tip, but a good one nonetheless. Research suggests that improving page speed can help you decrease your bounce rate and improve overall website conversions, but you’re probably asking yourself how do I do that?

Well, if you have a WordPress website, then I suggest you check out our article on page speed optimization to learn more.

But, if you don’t feel like reading that article right now, then here’s some quick and dirty advice to get you started.

  • Utilize Browser Caching
  • Optimize Your Images
  • Don’t overuse Javascript
  • Compress your CSS
  • Eliminate Render Blocking JS
  • Use a CDN if your website has tons of content.


Make Sure Your Website Is User Friendly

If you are going to take anything away from this article, then please make sure you pay close attention to the next few sentences, because this is probably one of the most important SEO tips in this entire post.

Google has stated several times in the past that making sure your website is mobile responsive and user friendly is definitely something that can help you improve your overall search performance so here are a few things to consider when trying to determine if your website is user friendly or not.

  • Does your website load properly on all mobile devices?
  • Does each page load quickly?
  • Is your website easy to navigate?


Get An SSL Certificate

Think SSL certificates are only for website owners that have an e-commerce store? Think again! Google has also came out and said that putting an SSL certificate on your website is one of the easiest things you can do to boost your search engine rankings.

If you don’t know what an SSL certificate is, then I suggest reading about it by clicking here.


Update Your Images ALT Text

Did you know updating your images alternative text will help your images rank on Google images? It’s true and that’s because alternative text helps search engines understand what your image is actually about.

However, remember to be mindful of Google’s best practices when writing your alt image text by honestly describing your images. That means you


Check Your Page Titles

This next search engine optimization tip will definitely give you a laugh, but I am being very serious when I say this….Check your page titles! If you create a new web page and you have a title like laundry service near me, then you’re doing it wrong.

A page title such as laundry service in Sacramento, California would be more appropriate. If you are trying to gain local in bound traffic, then make sure to include the city and state you serve in the page title if you think it’s appropriate.

Another good rule of thumb regarding your page titles is to also try and be as descriptive as possible. However, please also remember to try and keep your page titles under 60 characters. You can learn why character limit on your page titles is important by checking out this article from MOZ.


Don’t Forget About Header Tags

So, this is my final SEO tip for this article and I saved the most basic for last. When it comes to helping search engines understand what a specific page is about it’s also important for you to optimize your header tags.

Your <h1> tag is considered the most important header tag on any page or post and should always contain your focus keyword.

Furthermore, your <h2> through <h6> tags should include different variations of that same keyword when possible and wherever appropriate.


Bonus SEO Tip: Create Better Permalinks

Before we finish up this article I also think it is a good idea to talk to you about writing better permalinks. When you’re about to publish a page or post remember to always double check and see if your permalinks contain your focus keyword and avoid using permalinks such as /123445 etc.

I hope this article will help many of you business owners in the future and I also hope you will come back and check out our blog frequently for more awesome advice on search engine optimization.

Until next time, farewell and remember to contact us if you need any help regarding web design or development!